UNIT 12 – INTERNATIONAL MARKETING
PAGE 15 – VOCABULARY
A . Complete these statements with
suitable expressions from the box
1 . Because of tight government
bureaucracy company profits could not be taken out of the country.
2 . Red tape and other examples of
income distributions hinder a company’s entry into a market.
3 . The country is attractive to
exporters because it has enjoyed political stability for the last 50 years.
4 . The purchasing behaviour of
consumers can be described as their buying habits.
5 . The economic situation is
improving leading to a rise in employment.
6 . Monetary regulation is a term
used by economists to dexcribe how wealth is shared in a country.
B . Discuss these questions.
1 . What are some of the main
benefits of political stability? Economic stability, peace, building up
country’s image to the world.
2 . How would you describe the
present economic situation of your country compared to 10 years ago?Compare
it to 10 years, recent economic situation could be good enough.
3 . Is it possible to achieve equal
income distribution in a country? Explain why or why not. No. At least
in my country. My country has vast territory. Education has not been evenly
distributed so did employment. Too many accumulate in the capital thats why the
hinterland lags.
C . Look at the words and phrases
below. Underline the odd one out.
1 . d) declining market
2 . c) promotion
3 . b) market research
4 . c) domestic market
5 . b) withdraw a product
6 . a) slogan
7 . d) manufacturer
D . Complete this exercise and then
compare answers with a partner.
1 . Give an example of an expanding
market in your country. Some of artisans (pengrajin) to export their
products abroad.
2 . Give some examples of products
or services which are targeted at niche markets. Excuse me, but i’m not
sure to answer this because i don’t know what exactly product or service that
targeted at niche market ^^
3 . Another name for a home market
is a first market.
4 . If a product has a design fault
a company may decide to retreat it, correct the fault and
relaunch it at a later date.
5 . ‘Just do it’ is an example of an
advice, an encourage statement.
6 . What’s the difference between a
retailer and a wholesaler? Retailer sells a product but Wholesaler
sells product in such a big amount in one time.
PAGE 16 – READING ...
A . Answer these questions.
1 . Which hot drinks are popular in
your country? Coffee
2 . What is your favorite hot drink? Mostly
hot chocolate but I love coffe too
3 . Which five words do you
associate with coffee?
PAGE 17 – ... READING
B . Read the article quickly and
identify the country or countries where the statement is true.
1 . People in this country would
rather drink tea than coffe. Chile
2 . People in this country would
rather drink instant coffee. Peru
3 . In this country coffee is
usually free after dinner in restaurants. Mexico
4 . In this country people drink 345
cups of coffe a year. US
5 . In this country people drink 4kg
of whole or ground coffee beans per year. Argentina
C . Answer these questions.
1 . Where and when did Starbucks
begin? 1971
2 . How many stores does it own
in
a) Norths America = 3,907
b) the rest of the world = 1,180
3 . How many stores does it allow
others to operate in
a) North America=1,378
b) the rest of the world=1,517
4 . Which overseas market did
Starbucks enter first? Japan
5 . In what of places can you find
Starbucks’ sales-points? Capital cities
6 . According to the article what
four problems has Starbucks had?
D . Which of the following verbs can
form a word partnership with a) a product, b) a market?
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a
product
|
a
market
|
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Launch
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Retreat from
|
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Introduce
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Penetrate
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License
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Phase out
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Withdraw
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Saturate
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PAGE 18 – LANGUAGE REVIEW
A . Find noun phrases in the article
on page 16 which have similar meanings to the phrases below.
1 . the key facts about someone who
buys goods or services. Consumers
2 . the activity of visiting outlets
that sell hot beverages to a lot of people. Mass market
3 . places that sell unusual
products that are different in some way. Supermarket
4 . the amount of goods or materials
used by each person in a particular period of time. Capita consumption
5 . a group of people trying to stop
international companies controlling the world economy. Anti-globalisation.
B . One word in each group does not
make a compound noun with the word in bold. Cross it out.
1 . marketing campaign/
budget/ leader/ strategy
2 . market research/
survey/ check/ sector
3 . product market/
range/ features/ manager
4. advertising campaign/ exchange/
agency/ slogan
5 . brand awareness/
loyalty/ image/ contract
6 . sales figures/ conditions/
forecast/ targets
7. price promotion/ rise/
product/ range
C . The words in each of the noun
phrases below are in the wrong order. Write the phrases in their correct form.
1 . Sales figures really impressive
2 . New public relations department
3 . Research market programme highly
ambitious
4 . Expanding overseas operations
5 . Balance sheet improving
rapidly
6 . Rate exchange extremely volatile
7 . Marketing report highly
confidential
UNIT 13 – BUILDING RELATIONSHIP
PAGE – 23 – VOCABULARY
A . The verbs below are often used
with the words relations. Use them to complete the table.
|
Positive
meaning
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Negative
meaning
|
|
Build up relations
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Break off relations
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Encourage relations
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Cut off relations
|
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Develop relations
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Disrupt relations
|
|
Establish relation
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Endanger relations
|
|
Cement relations
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Jeopardise relations
|
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Foster relations
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Damage relations
|
|
Improve relations
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Sour relation
|
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Maintain relations
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Undermine relations
|
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Strengthen relations
|
|
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Promote relations
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|
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Resume relations
|
|
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Restore relations
|
B . Choose the correct verb in each
sentence.
1 . Sales staff who are impolite to
customers damage the reputation of a company.
2 . We are planning to promote branch
offices in Singapore.
3 . By merging with a US company, we
greatly maintained our sales force.
4 . Our image has been underminded by
poor after-sales service.
5 . Thanks to a new communications
system, we are improving relations with suppliers.
6 . A strike at our factory disrupted production
for several weeks.
7 . We could not agree on several
points so we cut off talks regarding a joint venture.
8 . The success of our new product
launch was jeopardised by an unimaginative advertising
campaign.
9 . In order to gain market share in
China, we are building up a sales network there.
10. Relations between the two
countries have been fostered by official visits and trade
delegations.
C . Match the following sentence
halves. Then make five more sentences with the verbs in Exercise A and B
|
1 . Widespread rumours of a
hostile take-over bid are certain
|
D . is causing stormy relations
with some of the company’s suppliers
|
|
2 . The Accounts Departmenet’s
very slow paymen of invoice
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E . to strain relations between
the two leading French software companies.
|
|
3 . The long-term contracts, which
will run for the next five years,
|
B . have cemented relations
between the two companies.
|
|
4 . The excellent relations the
company enjoys with the local community
|
A . are a credit to its highly
effective PR Department
|
|
5 . As a result of the
government’s imposition of currency controls,
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C . its closed relations with
several major foreign investors have been jeopardised.
|
|
6 . In order to expand our
company’s overseas stores, we are building up our sales force here to gain
enough budget
|
|
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7 . We establish our relations
with Spain’s suppliers
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|
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8 . Mexico branch’s image has been
damaged by an unhonored officer
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9 . To gain our sales force, we
need to restore our relations with government
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10. We could agree on any points
so we encourage a joint venture.
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PAGE 24 – READING
A . What area of business do you
think the company American International Group (AIG) is involved in? Is it b) insurance
B . What do the following numbers in
the article refer to?
$166bn = AIG Capitalisation
1992 = AIG was the first foreign
insurer to be allowed into China
1919 = In China as with the rest of
Asia, AIG’s main advantage over its competitors is its long-standing presence.
The group was founded in Shanghai in 1919 by Cornelius Vander Starr, a
27-year-old American entrepreneur.
80.000 = Amount of employees in AIG
130 = Amount of countries where AIG
exist
C . Who are the following people
mentioned in the article :
Maurice Greenberg = AIG’s chairman
Cornelius Vander Starr = a 27-years old American entrepreneur
Edmund Tse =
someone who runs the Asia operations and life assurance worldwide
PAGE 26 – LANGUAGE REVIEW
C .Rephrase these comments using the
multi-word verbs from Exercise A
1 . We can’t hold the meeting
tomorrow. We’ll have to call the meeting off tomorrow.
2 . Let’s have the presentation next
week – we’re too busy at the moment.
3 . We always know our suppliers
will meet their deadlines.
4 . We have now established a first
class distribution network in Europe.
5 . Could you please prepare a
contract as soon as possible?
6 . Could you fix a meeting with
them for next week?
7 . We’ve kept the same market share
as we had last year.
8 . The new sales manager is very
popular with his team.
UNIT 14 – CULTURES
PAGE 99 – VOCABULARY
A . Different companies have
different cultures and ways of working. Complete these sentences with the words
in brackets.
1 . We don’t have to wear business
suits at the and of the week . My company has a system of (Casual Fridays )
2 . In many banks, staff can’t wear
what they like. They have to wear ( Uniforms).
3 . For two weeks each month , I
work at night . I can’t sleep during the day. I hate (part-time)
4 . We have a (shift work) system in
our office. Some people work from 9 a.m. to 5p.m. others work from 10 a.m. to 6
p.m.
5 . I am so busy at the moment that
I worked on New year’s day , which is a(n) ( public holiday )
6 . How many days (annual leave) do
you get in your company?
7 . We often speak on the phone but
never (face-to-face) .
8 . He sends us a(n) (written
report) in the post each month.
9 . Our department starts everyday
with a(n) (informal) meeting. It is very relaxed.
10 . Companies have an Annual
General Meeting (AGM) once year. It is very ( formal ) meeting, with a
lot of people.
PART B - Would you like to work for
an organization which has :
I would like to work for an
organization which has uniforms, casual Fridays, and so flexible hours. Because
I’m don’t like a lot of formal thing like meeting but with uniforms I’m okay.
PAGE 101
A - Complete these sentences using
should or shouldn’t and a phrase from the box.
1 . Our online business is bad . we
(should develop a better website).
2 . Our team is working too many
hours. We (should speak to our boss)
3 . The meeting is very important.
We ( shouln’t be late).
4 . She wants to visit a lot of
customers in Spain. We ( should stay three days).
5 . We have to cut costs. You (
Shouldn’t buy an expensive computer).
B - Give the opposite advices by
using should, shouldn’t or I don’t thing.
1 . (I don’t think he should go to
Paris next week).
2 . (You shouldn’t buy a franchise).
3 . (She should take the customers
to an expensive restaurant).
4 . (I don’t think we should launch
the new product now).
5 . My boss think is too late to
send the report now.
6 . ( we Shouldn’t order online).
PAGE 102
A - Match these words to their
meanings. Use a good dictionary to help you.
1 . Franchise ( b
)
2 . Franchisee ( e )
3 . Adapt
(d )
4 . Outlet
( a )
5 . Chain
( c )
B - Which of these companies do you
think have franchise ? (
Body Shop )
PAGE 103
A - These questions were asked on a
plane journey. Which does a flight attendant ask, and which does a passenger
ask?
1 . Could I have another
drink, please? ( Passenger)
2 . Would you put your seat up,
please?( flight attendant)
3 . Would you like a newspaper? (
flight attendant)
4 . Could you show me how to turn on
the light, please? ( Passenger)
5 . Would you like another drink? (
flight attendant)
6 . Could I have a chicken ,
please?( passenger)
7 . Would you like coffe tea ? (
flight attendant)
8 . Could you fasten your seat belt,
please? ( flight attendant)
9 . Could you help me find the movie
channel, please?(passenger)
10. Would you like any duty-free
goods?( flight attendant)
C - You are at a hotel reception
desk. Use the verbs in bracket to make polite requests.
1 . ( could I use the phone,
please?)
2 . (Would like to repeat what you
say, please? )
3 . ( Could you help me to call a
taxi, please?)
4 . ( could you tell me the way to
the station , please?)
5 . ( Could I pay with my credit
card?)
6 . ( Could you give me recommend
for a good restaurant, please?)
7 . (Could I have a map of the
city?)
PT UNITEX
Subject
: New
rules in office
Date
: 20 Januari 2017
Participants :
Manager
|
Agenda item
|
Decision
|
Reason
|
Action
|
|
1 . Employee does not allowed to
wear sandals
|
Agreed
|
Because we should professional on
work
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Every morningManager check the
employee one by one
|
|
2 . Employee to dress batik on
Thursday
|
Agreed
|
As a good empoley we have to give
a comfort
|
Manager announce the newest rules
19/1
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