UNIT 8 – COMPANIES
Page 78 – Starting Up
A .
Which company :
1. (B) Nokia
2. (C) Mattel
3. (A) Levi-Strauss
4. (B) Coca-Cola
5. (C) General Motors
6. (A) Boeing
7. (C) McDonald’s
Page 79 – Language Focus 1
A .
1 . BMW is selling Minis
in China now.
2 . People is working in
the factory 51 weeks a year.
3 . I am calling about
a problem.
4 . Many Chinese people are
learning English.
5 . She is attending a
course on presentations.
6 . He isn’t working in
the office today.
7 . They are
entertaining some foreign guests.
B .
The number of Pret a Manger (PaM)
shops is increasing not only in London, but alse in other
parts of the UK. At present PaM is expanding its overseas
business, particularly in China. Currently it is translating its
advertising material into Chinese. PaM is exporting its
winning formula to Hong Kong and Japan. PaM is planning to
open new shops in New York.
Page 80 – Vocabulary
A .
AUTO
TECH
A
large car parts company
|
GREEN
FINGERS
A
small garden products company
|
John Smith started Autotech in
1960.
|
George and James Hawkins began
Green Fingers in the 1920s.
|
It manufacturs car parts.
|
It makes garden products.
|
It has a workforce of 2,500.
|
It employs about 35 people.
|
Autotech exports to over 12
countries.
|
Green Fingers sells some of its
product abroad.
|
It introduces one or two new
components each year.
|
It launches twelve new products a
year.
|
Auto tech provides components for
the car industry.
|
Green Fingers supplies the
gardening industry.
|
B .
AUTO
TECH
A
large car parts company
|
GREEN
FINGERS
A
small garden products company
|
John Smith started Autotech
in 1960.
|
George and James Hawkins began Green
Fingers in the 1920s.
|
It manufacturs car
parts.
|
It makes garden
products.
|
It has a
workforce of 2,500.
|
It employs about
35 people.
|
Autotech exports to
over 12 countries.
|
Green Fingers sells some
of its product abroad.
|
It introduces one
or two new components each year.
|
It launches twelve
new products a year.
|
Auto tech provides components
for the car industry.
|
Green Fingers supplies the
gardening industry.
|
Page 81 – Reading
A .
1 . Louis Vuitton – Bags, Wallets,
Belts.
2 . Givenchy – Bags
3 . Kenzo – Parfume, Cosmetics
4 . Donna Karan – Clothes, outfit
B .
Name : LVMH
Head Office : France
Number of stores : 1,500 stores
Products : Clothes, Luggage, Fashion
Accessories, Watches.
Number of brands : 60 famous brands
Workforce : 56,000 people
C .
1. 63%
2. 22%
3. a). Well-known products
b). New stores
d). New products
4. The Tambour watch didn’t have
huge sales but it brought customers into the stores.
5. The fashiond and leather goods.
D .
1.
false
2.
false
3.
false
4.
true
5.
true
Page 82 – Language Focus 2
A .
1 . I stay at the Ritz every time
I’m in New York. I am staying at the Ritz at the moment.
2 . She is working at home today.
She works at home everyday.
3 . She often calls Russia. At the
moment she is calling a customer in Moscow.
4 . I don’t usually deal with the
paperwork i am dealing with all the paperwork while Susan is away.
5 . It normally takes about two
months. But this delivery is taking longer than usual.
6 . We normally use a London firm.
This time we are using a different company.
B .
The Inditex group owns six fashion
chains including Zara. It has around 1,500 stores worldwide. It is operating in
44 countries. Inditex employs 27,000 people and has more than 200 fashion
designers.
Currently the fashion designers
working on next year’s designs. The Inditex group doing very well at the
moment, and it is trying to become a global fashion leader.
Amancino Ortega, the founder of
Inditex, also invests in property and hotels. Most of this year’s investment
are staying in Spain.
UNIT 9 – WEB
Page 91 – Vocabulary 1
A .
a). (5) surfers
b). (6) download
c). (2) search engine
d). (4) websites
e). (7) crash
f). (1) log on
g). (3) keyword
Page 93 – Language Focus 1
A .
1 . What are you going to do?
2 . Well, I am not going to sell
the company.
B .
1 . What are they doing next
week?
2 . They are not working.
They’re on holiday.
C .
I’m meeting Mr. Yamashiro next week.
He is arriving on Tuesday night. On Wednesday, I’m taking him to the factory. I
amn’t seeing him on Thursday. But I’m driving him to the airport on Friday.
E .
Next
Week
|
Next
Year
|
√
|
Go to the bank
|
√
|
Go abroad
|
|
Have a meeting
|
|
Design my own web page
|
√
|
Do my homework
|
|
Give up smoking
|
√
|
Phone my parents
|
√
|
Change my job
|
√
|
Go to karaoke room
|
√
|
Visiting Korea
|
√
|
Hang out with my family
|
√
|
Buy a bag, my favorite one
|
√
|
Study for the midd-exam
|
√
|
Finish my study
|
√
|
Focus finishing on my paper
|
√
|
Meet my lovely nephew who lives in
Spain for the first time ever
|
Page 94 – Reading
A .
Nope. It isn’t any difficulty to
find products on the Internet. Many websites offer you many different product
with their own quality. Product that I search for on the Internet mostly are
Music CD Album, clothes, and books.
B .
1 . AOL
2 . Yahoo!
3 . Overture
4 . Google
C .
1.
(B) Less profit
2.
(B) They didn’t advertise enough
3.
(A) To be able to find a company’s
product
4.
(A) 3 months
5.
(B) To offer services which are
different
Page 95 – Vocabulary 2
A.
1 . Sales of luxury cars will double
by next year.
2 . In two weeks time we’ll review
the budget.
3 . We’re entertaining the suppliers
tomorrow evening.
4 . They will introduce the new
marketing strategy in the near future.
5 . She wants us to increase exports
before the end of June.
6 . Our launch deadline is the week
after next.
7 . He’s going to rebuild the
webseite at the weekend.
8 . Your flight will board a couple
of hours from now.
Page 95 – Language Focus 2
A .
1 . All our catagories will be
online by next year.
2 . In ten years, 80% of our
sales will be online.
3 . Most of our customers will order
their products at their computer.
4 . Customers will open
one account to make all their purchases.
5 . Security will not
be a problem.
6 . As a result, efficiency will improve.
B .
Statements
|
Offers
|
1 . I haven’t got a hard copy of
the report.
|
b). I’ll print it out for you.
|
2 . I can’t find Susan’s address.
|
e) . I’ll e-mail it to you.
|
3 . I think it’s time to go home.
|
d). I’ll give you a lift to the
station.
|
4 . These boxes are so heavy.
|
a). I’ll carry one for you.
|
5 . I’m very thirsty.
|
c). I’ll get you a drink from the
machine.
|
(Page 97 – Writting
A
From
: mabdulrahman365@gmail.com
To
: david_degea@gmail.com
Dear, David
Congratulations for your success in
this season. Manchester
united team, you have helped a lot to win every game during the season and
drove the team champion. I am waiting for your actions together with your team
next season.
Glad to see you, David
Manager Manchester United
Rahman
UNIT 10 – JOBS
Page 106 – Starting Up
A.
-. Fashion model
-. Football star
-. Lawyer
-. Accountant
-. Advertising executive
-. Air traffic controller
-. Firefighter
-. Teahcer
-. Postal worker
C .
1 . No Like
2 . No Like
3 . Like
4 . Like
5 . Like
6 . No Like
7 . Like
8 . Like
9 . Like
10. No Like
Page 107 – Vocabulary
A.
THE ROLE
We are looking for a talented person for this position. In this exciting job
you will need to :
Lead a team of 25 (be in charge of)
Develop a new b ranch in Amsterdam (ctart)
Train new staff.
Increase sales in all markets.
Set up new products (create)
Improve communication between our head office and local branches (make better)
B.
In your present job you :
Manage a large dpartement in the clothing industry (control)
Plan budgets (think about the future)
Organise sales conferences and trade exhibitions (arrange)
Deal with customers, suppliers and their problems (take action)
Page 108 – Language Focus 1
A.
1 . (E) I’ve worked for six companies.
2 . (C) I wanted to earn more money
3 . (B) Well, I lead the sales team. I’m also chairperson of a local business
association.
4 . (A) I now have more responsibility and work longer hours.
5 . (D) Well, the boss in my last company wasn’t easy to work with.
C.
1 . How have you changed over the last five years?
2 . What other jobs have you applied for recently?
3 . What have you read recently?
4 . What kind of people have you worked with?
5 . What sort of bosses have you had?
6 . What have you learnt from your other job?
7 . What sort of problems have you had to deal with?
8 . What have you done that shows leadership?
Page 109 – Reading
B.
1 . True
2 . True
3 . True
4 . False
5 . True
6 . True
C.
1 . It is around 3 to 4 pages.
2 . Yes, I do and i think it is a good idea.
3 . Yes, it has.
4 . Yes, I do.
Page 110 – Language Focus 2
A.
I think I have had an interesting career. I studied at Oxford University from
1997 to 2000. Then I applied for jobs abroad. I worked in Hong Kong for a year,
and then I went to Japan in 2001.
I have done a number of different jobs. I sold computer software in Hong Kong.
I taught English in Japan. I wrote a book, and I have run my own business.
B.
Before √ Often
Twice For two hours √
Last year This afternoon
Since 2 o’clock √ At 2 c’clock
Two weeks ago √ Recently
UNIT XI – COMMUNICATION
Page 6 – Starting Up
A.
-. Being a good listener
-. Fluency in the language
-. Not being afraid of making mistakes
C.
1. E-mails, interviews = Social Media Chatting, Video Call, Voice Mail,
Exchange Letter.
2 .Which of the above do you like using? Why? Social Media Chatting because the
way to use is more simple and Video call because I can see my parnert live when
talking so it feels like talk face-to-face.
3 . What problems can people have with them? Maybe internet connections,
sometimes we hardly get the stable connection and also when people addict with
cyber or internet, people will lose interest on socializing.
4 . How can these problems be solved? Get the best provider that can give their
best performa on internet connections. Communicating through social media
should be limited.
Page 6 – Vocabulary
A.
Good Communicators Bad Communicators
Articulate Hesitant
Coherent Rambling
Focussed Sensitive
Fluent Reserved
Eloquent Succint
Extrovert Inhibited
Responsive Persuasive
Page 7 – Vocabulary
B.
1 . Concise
2 . Reluctant to speak - Hesitant
3 . Talking in a confused way
4 . Able to express ideas well
5 . Clear and easy to understand
6 . Good at influencing people
7 . Outgoing
8 . Reacting in a positive way
C.
Good communicators really listen to people and take in what is said. They
maintain eye contact and have a relaxed body language, but they seldom digress
and stop people talking. If they don’t understand and want to interrupt
something they wait for a suitable opportunity.
When speaking, effective communicators are good at giving information. The do
not confuse their listener. They make their points clearly. They will avoid
technical terms, abbreviations or jargon.
If they do need to use unfamiliar terminology they explain by giving an easy to
understand example. Furthermore, although they may clarify and leave the main
point to give additional information and details where appropriate, they will
not ramble and lose sight of their main message. Really effective
communicatiors who have the ability to engage with colleagues, employees,
customers and suppliers are a valuable asset for any business.
Page 8 – Reading
B .
e-mail
mobile phones
frequent meetings
Page 9 – Reading
C .
Communication Problems
A . High Tech B . Information Overload C . Common Loyalities
1 . senior manager hide behind their computers 4 . People stop listening 5 .
can even extend to question of safety
2 . staff use voice mail to screen calls
3 . employees sitting next each other will send e-mails
rather than speak
D .
1 . What communication problems did Gearbulk have? High Tech, Information
Overload, and Common Loyalities.
2 . How did Gearbulk overcome the problems?
For High-Tech problems :
3 . What solutions does the Theobald recommende for the above peoblems?
Theobold recommends checking e-mail only three times a day, allocating a set
period of time to deal with it. ‘If you leace the sound on, the temptation is
as great as a ringing phone. People will interrupt meetings to check their e-mail.’
4 . According to the author, why do staff often receive too many emails?
Because the simple problem by hitting the ‘reply all’ button, bombardir people
with with many information.
5 . Why weren’t the two government departements (responsible for air safety)
communicating? Because the government was trying to save money and both group
felt threatened. The individuals were highly identified with there own
organisation and unwilling to communicate with the other department.
6 . What does the author think about sending people on communication courses?
Sending people on communication courses will be pointless.
E.
1 . information
2 . troubles
3 . work
4 . factories
5 . experience
6 . motivation
7 . support
8 . ideas
9 . e-mails
Page 10 – Language Review
A .
a). To put it in a nutshell
b). To get straight to the point
c). To hear it on the grapevine
d). To put you in the picture
e). To get the wrong end of the stick
f). To be on the same wavelength
g). Can’t make head or tail of it
h). To talk at cross purpose
i). To beat about the bush
j). To get our ¬wires crossed
B.
1 . to fail to understand anything -
2 . to share similar opinions and ideas -
3 . to summarise briefly -
4 . to misunderstand -
5 . to delay talking about something
6 . to give the latest information - nutshell
7 . to talk about the most important thing
8 . to hear about something passed from one person to another - grapevine
C.
1 . OK, I’ll _. I’m afraid we’re going to have to let you go.
2 . “You and your boss seem to agree on most of things”, “Yes, we are _”
3 . Some important decisions were taken at yesterday’s meeting. Let me _
4 . I think we are _. I mean next month, not this month.
5 . He never gives you a straight answer. He’s always _
6 . I _ that he’s been fired. Is it true?
7 . It’s very complicated system, but to _ it works exactly like a big kettle.
8 . If you think our biggest problem is market share then you have _
9 . this report makes no sense at all. I _
10 . Everyone arrived for the meeting at different times. We must have _
D.
1 . What have you heard on the grapevine recently?
2 . When was the last time you got the wrong end of the stick?
3 . When is it necessary to put someone in the picture?
4 . In what situastions is it good to beat about the bush?
5 . In what situastions is it good to get straight to the point?
6 . Can you give an example of when you were talking at cross purpose?
7 . Is there anything you can’t make head or tail of?